Seth spends most of his latest book encouraging people to overcome this fear and giving them tips on how to do it.
I totally agree with Seth that what is needed most in this world is innovation that is turned into products and services and then shipped. I also agree that fear of mistakes and failure is the biggest barrier to people doing this.
But I have a slight disagreement about why so many people are afraid. Yes, we do have a reptilian brain where the only thing that counts is our survival. That’s why anything we perceive as threatening our survival will produce the emotion of fear.
But what determines what we perceive to be a threat to our survival? What makes people fear mistakes and failure are two beliefs that most people seem to have: Mistakes and failure are bad and If I make a mistake or fail I’ll be rejected. If you think it is bad to make a mistake or fail and that you will be rejected if you do either of these two things, you will experience fear and, in far too many cases, the fear will inhibit action.
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